Spider-Man: Homecoming

Client: Sony Pictures Entertainment | Social, Digital | 2017

[the gist]

New Spider-Man who dis? Our task was to get international audiences excited for the Marvel Cinematic Universe’s first standalone Spider-Man movie. But how do make the world’s most popular superhero stand out on social feeds around the world? Spider-memes! As well as lots of feed-stopping easter egg content that let our global audiences into the mind of a teenage superhero. Showing them that Peter Parker is just like us. Or that maybe we have a superhero in all of us.

[the outcome]

: Shorty Awards: Finalist Art Direction