Netflix Is A Joke: The Festival

Netflix | Content, OOH | 2021

[the gist]

For its inaugural year, Netflix is a Joke: The Festival needed a city of comedy aficionados to take it seriously. Seriously. But how do you bring people in on the joke across 300 shows and 35 venues? You make yourself the biggest joke in town. The inside-joke-filled digital billboards and in-venue content graced iconic LA landmarks from Sunset Boulevard to Dodger Stadium. Making it the perfect opening act for the comedy gods John Mulaney, Tina Fey, and Seth Rogen. To name drop a few. 

[the outcome]

: Clio Silver: Creative Content