LCD Soundsystem Holiday Special

Amazon Music | Brand Strategy, AV, OOH, Digital, Paid Social | 2021

[the gist]

For Amazon Music’s one-of-its-kind global streaming event, I wanted to show that the holidays don’t have to bring you down. The campaign focused on using LCD Soundsystem’s fan-favorite giant disco ball to spread holiday cheer by bringing fresh snow to cities around the world.