Deadpool Takes 7-Eleven

7-Eleven | Social, AV, AR, Experiential, Cups | 2018

[the gist]

When the chimichanga anti-hero and taquito-slinging convenience store partnered up, it was a superhero team-up made in comic book heaven. Our fourth-wall-breaking experience featured promotional videos, an AR experience, and cups. All designed to let fans experience Deadpool's demented sense of humor IRL.

To promote the partnership, we designed a real-time Twitter takeover. Inviting fans to engage with ‘merc with a mouth directly on 7-Eleven’s handle. Giveaways, exclusive content, and just general Deadpoolian shenanigans got fans hooked–beating all previous 7-Eleven social partnerships. 

[the outcome]

: The takeover earned 22,000 engagements with an 18% engagement rate

: Limited edition Slurpees sold out in mere minutes

: Deadpool is Taking Over 7-Eleven Stores - CBR

: Deadpool Invades 7-Eleven in AR Experience - Fast Company